Yatra.com is one of the famous Indian online travel portals offering Airline Ticketing, Holiday Packages, Hotels, Buses Tickets and Cruise Tickets. It was founded by Dhruv Shringi, Manish Amin and Sabina Chopra in August 2006. According to a study, It was the second largest online travel website in India in 2012 April, with 30% share of the Indian Travel market for all online travel-related transactions. It announced Bollywood actor Salman Khan as it's brand ambassador since March 2012 and he's a shareholder too in the Travel company. It is also an Official Travel Partner of IPL Team Rajasthan Royals since April 2014.
Yatra offers a unique reward point wallet known as eCash. Every time you do a transaction with them you get a few points in eCash kitty. Every eCash point is equivalent of a “Rupee (Rs.1)”. For old customers who had Yatra Miles in their account, those miles have been converted to eCash Points.