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Blenders Pride is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1995. It is a blend of Indian grain spirits and imported Scotch malt and contains no artificial flavouring. It is available in 5 different bottle formats (2L,1L, 750ml, 375ml, 180ml). GQ magazine described the whisky as "smooth and smoky", and gave it a rating of 6/10.
Pernod Ricard has identified Blenders Pride, along with Imperial Blue, Royal Stag, Chivas Regal and 100 Pipers, as the company's five core brands to build its spirits business in India. The brand's main national competitors are Royal Challenge, Signature and Antiquity from United Spirits Ltd, and Peter Scot from Khoday India Limited, In some states, Blenders Pride also competes with Haig Gold Label from Diageo and Rockford Reserve from Modi Illva.
Blenders Pride was launched in India in 1995 by Seagram. Seagram's global business was jointly acquired by Pernod Ricard and Diageo on 21 December 2001. Seagram's Indian operations were acquired by Pernod Ricard. Pernod Ricard had previously entered the Indian market by acquiring a 74% stake in United Agencies Ltd (UAL), with a bottling facility in Kolhapur, Maharashtra. UAL was merged with Seagram's Indian business and continued operations under the name Seagram Manufacturing Ltd. The decision to integrate UAL into Seagram was taken due to the latter's larger operations in the country